5 Ways to a Successful Website Content
Let’s get one myth aside, to rank your content on search
engines, you don’t necessarily need an SEO by your side. Even with SEO, the
content requires some major charms to outrank the existing content ranking on
Google, Yahoo, Bing, etc.
If you are wondering why your website content isn’t ranking
on search engines or what you can do to improve your content, this article is
for you.
How to improve my website content?
To a writer, it is no big science.
We need to work on the basics of our writing. Sometimes we
forget the reason for writing the specific content assigned to us. For
starters, ask yourself five common questions:
Ø
Why am I writing this content?
Ø
Who am I writing this content for?
Ø
What is my industry/domain/niche?
Ø
Why should people read it?
Ø
What are my limitations?
Why are you writing this content?
Because it is in your job description. There’s more to it because
your brand’s website requires relevant content instead of Lorem Ipsum.
Whom are you writing this content?
The target audience. If your content is written for
everyone, then you are missing big time. It could be one of the reasons why
your content fails to rank on search engines.
What is your industry or business or the domain of writing?
You might be writing for an eCommerce website of a startup
in confectionary, an informative website with complex policies, or a portfolio
of a designer.
What are you offering in your web content?
No, not the products or services. In writing, what are you
offering? Is it a solution that you are providing or giving out a remedy or
substitute therapy and information about a product or anything else? Figure it
out.
How much ground can you play on?
As a web content writer, you must face limitations in
writing. For a website, the design limits the word count, and you have to play
by rules.
1. Write
as a brand of the website
What is your brand?
If your brand sells online groceries, then write on the
perception of shopping ease. How your brand is beneficial for the audience and
describes its quality. Write like a company, not a casual ghostwriter.
Your web content fails to rank because you write the content
casually. It needs a direct tone of a brand while writing website content.
Use ‘we’
‘us’ rather than ‘they’ ‘them’ etc.
2. Write
only for your target audience
Narrow your target audience as much as possible.
Your goal should be to write content that your audience
connects, relates to, and attracts to rather than being lost in wordy
sentences.
Sometimes, we become habitual of writing statically that we
forget who our target audience is and what they would like to read. Care to
gather some tips?
ü
Propose a solution
ü
Give out relevant information
ü
Tell a story they connects with
ü
Turn their needs into a CTA
ü
Use the vocab of your target audience
3. Type
of website content plays a vital role
Are you writing informative content or promotional content?
For a layman, there are three types of content you use for a
website.
1)
Informative Content
2)
Promotional Content
3)
Informational + Promotional Content
In informative content, you sell nothing but information.
However, when it comes to the promotional tone of content, you SELL. Your words
should lure the audience into buying the product or service your brand is
offering or at least direct them towards the call-to-action (CTA).
Now, if you are writing in an informative way, the whole
approach of the website content changes. You use a different type of vocabulary
and select a different tone pattern to share information.
4. Stay
in your design limitation
Do not destroy the design layout due to your wordy
sentences.
One of the major drawbacks of your content to fail is the
wordiness, elongated, and unclear sentences. It is understood that staying
within the 60 to 65 character limit isn’t easy, but this makes you stand out
from all the writers.
Strategize your content as per the sections. Divide the
information and promotion into sections based on your website design and development layout.
5. Make
it interesting
Don’t dry out your content. It drops out some potential
readers or buyers. Try to make your website content as engaging as possible. It
doesn’t mean you lose the path of your brand or services, but you can make it
interesting.
ü
Let’s have some quick tips:
ü
Add some facts related to your domain or
supporting the brand
ü
Use typography (although it is a designer’s game
but a writer can always suggest)
ü
Add numeric values
ü
Start with a question or a statement that
creates an impression
ü
Keep your sentences short
Don’t overdo your web content writing but keep a balance of
formal tone and engagement.
Finally,
That’s all folks!
Comments
Post a Comment